List of Self-Hosted Email Marketing Software: Which is better ?

MailWizz

MailWizz was founded in 2013 and is a self-hosted email marketing program, the main reason for its existence is to make email marketing accessible to everyone, as simple as possible, suitable for both beginners and experts.

It gives you full control by installing it on your own hosting, and the data you keep in your hands at any time.

You can send an infinite quantity of e-mail campaigns (newsletters) to an infinite range of lists containing an unlimited numbers of subscribers.

If you cope with e-newsletter for more than one websites, you may treat the ones as customers and have unlimited too!

MailWizz features

It consists of two areas, the Backend area and the Customer area.

Features Backend area:

used by system administrators to setup the entire system.

Dashboard overview: You can easily view counters about the number of email lists, campaigns, subscribers, list segments, and delivery servers, but also a detailed recent activity report.
User management: Users are system administrators. You can create as many as you want and assign it to different user groups with different limits and permissions.
Member groups: Create as many user groups as you want, each group can have very fine permissions and restrictions.
Customer Overview: Customers are the ones who create email lists, add subscribers, send campaigns, etc. You can have an unlimited number of separate client accounts, and in this area you can see them all.
Customer groups: Create as many customer groups as you want. Each group can have very fine permissions and restrictions.
Email lists overview: Manage all email lists created throughout the system, in a simple and direct way.
Campaigns overview: Manage all email campaigns created throughout the system. See standard campaigns and autoresponder campaigns together or in separate views.
Overview of surveys: Manage all surveys created throughout the system. Get access to an overview of each survey, which shows detailed statistics about the survey.
Bulk emails: Do you have clients you want to email an update to or just some regular news? This administrative area allows you to do exactly that.
Messages: MailWizz will keep you updated on all kinds of events happening throughout the system and this is where you see them all.
Entry records: View detailed logs related to system logins. Find out who signed in and when, but you can also see any failed login attempts or blocked logins.
Delivery servers: Create as many delivery servers as you need. Choose from your own SMTP servers or any of the well-known email providers. Or use them together.
Servers bounce: When using SMTP servers for delivery, add bounce servers to manage bounce automatically. For email providers, bounce is handled automatically via web hooks.
Feedback Loop Servers: When using SMTP servers for delivery, add fbl servers to automatically manage complaints. For email providers, complaints are handled automatically via the webhooks.
Email inbox screens: Email inbox monitors will help monitor specific email inboxes and take action against subscribers based on the contents of incoming emails.
Transmission fields: Send domains will match the FROM address for email campaigns and will add appropriate DKIM signatures to email headers, increasing the chances of emails reaching your inbox.
Trace areas: Tracking fields allow domains used in tracking urls to be hidden from email campaigns with other domains you specify here.
List of page types: Every email list has its own pages, like sign up, unsubscribe, etc. From here you can configure default settings that all menus inherit.
Email Templates: Create and categorize as many email templates as you want. Not a designer? No problem, upload pretty much any email template and it'll just work.
Email blacklist: This is a global email blacklist that applies exactly to every email from the system, so the email addresses listed here won't receive any communication.
Blacklist screens: Sometimes emails can be automatically added to the global blacklist for the wrong reasons and when that happens, you need a way to monitor the email blacklist to remove such false positives.
Email blocking requests: People can add their emails to your database so that they do not receive emails from your system. We recommend that you agree to all of these requests, without asking a question.
Accessories: Expand your MailWizz system with various extensions, such as backup managers, email list cleanup services, attachments for subscribers, etc.
Themes: Although the default look and feel of the system is enough for most people, you can design your own themes for MailWizz so that changes persist during updates.
Languages: MailWizz can be easily translated into your native language. Various language packs are available and can be downloaded easily for system translation.
IP location services: Use the site's services to find out the location of subscribers who open and / or click within email campaigns.
MaxMind Database: Instead of paying for location services, use MaxMind's city database to translate IP addresses into physical locations.
Countries database: A complete country database to make it easy for people to select the correct country when creating their lists, using country-specific fields, etc.
Regions database: A complete database of regions (countries) to make it easy for people to select the correct region when creating their lists, using custom fields for regions, etc.
Articles: Create and manage articles and article categories when you need them. No need to use an external system like WordPress to write some simple articles, use the built-in system.
Pages: Need to write your own terms and conditions page? Or maybe a privacy policy and a cookie policy? Or any other public page.
General Settings: Set the site name, description, and logo. Add your company information, enable auto update or clean urls, put API website offline, set page size for networks displayed throughout the system, and much more.
Import / export settings: Adjust import and export settings, and specify the amount of memory that can be used and the file sizes allowed.
Email Template Settings: Completely redesign the content of all emails sent by the system.
Email blacklist settings: Decide how the global blacklist works but also add regular expressions to match email addresses.
Campaign settings: Manage settings for attachments, template tags, topic blacklisted words and / or content, web hooks, or restricted fields in campaign fields.
Client settings: Manage global client settings for servers, domains, lists, campaigns, surveys, quota counters, senders, CDNs, APIs, and more.
2FA Settings: Manage your two-factor authentication settings. Each user and customer can then enable or disable 2FA per account basis.
API settings: Manage global API settings such as checking API request signatures or allowing / blocking only specific IP addresses / ranges.
Personalization settings: MailWizz comes with a lot of skins that you can use for the background, client area, and frontend. Use the one you like the most.
License settings: License management is very important at MailWizz. Use this zone to make sure your license is always up to date.
Social links: There are various places where social links can be viewed. Use this area to map Facebook, Twitter, YouTube, Instagram and LinkedIn links.

Features Customer area

used by people that create email lists, campaigns, surveys and read reports and statistics.

Manage email lists: Manage email lists, subscriber list, slide list, custom fields, list templates and list pages.
Email List Tools: Need to split a large list into several smaller ones? Or sync your existing email lists? Use this section for this type of procedure.
Email blacklist: This is a customer email blacklist only which applies to every email that belongs to the customer, therefore the email addresses listed here will not receive any communication.
Funnel Lists: Block lists can be defined for each campaign on the basis that the campaign is not sent to subscribers of the specified block lists. This complements the email blacklist.
Campaign management: Manage regular, automatic or recurring campaigns. Create custom campaign groups or campaign tags.
Email Templates: Create and categorize as many email templates as you want. Or use one of those provided by system administrators.
Delivery servers: System administrators can allow customers to add their own delivery servers and also specify the number of allowed types and types. Then clients can manage it from here.
Servers bounce: System administrators can allow clients to add their own bouncing servers and limit the number they are allowed to add. Then clients can manage it from here.
Feedback Loop Servers: System administrators can allow clients to add their own feedback loop servers and limit the number of servers they are allowed to add. Then clients can manage it from here.
Email inbox screens: System administrators can allow customers to add their own email inbox screens and limit the number they are allowed to add. Then clients can manage it from here.
Transmission fields: System administrators can allow customers to add their own submission domains and limit the number they are allowed to add. Then clients can manage it from here.
Trace areas: System administrators can allow customers to add their tracking domains and limit the number of domains they are allowed to add. Then clients can manage it from here.
API keys: Create API keys to allow the external application to connect to your account and perform various actions such as adding new subscribers, creating campaigns, etc.
Overview of surveys: System administrators can allow customers to add their own surveys and limit the number they are allowed to add. Then clients can manage it from here.

With MailWizz, you can start a business and earn money

You will need the Extended License (SAAS) to do this as it provides more features.

Features Backend area (SAAS) :

Payment gateways: Allow your customers to pay for your plans using multiple payment gateways. By default, PayPal and offline payments are included and others can be purchased separately.
Price plans: Create as many pricing plans as you need. Each rate plan is linked to a group of customers and is the gateway to the group portal. It can have its own limits and permissions.
Order management: Manage all your customers' orders in one place. You can even create orders manually for your clients.
Promotional codes: Create as many promotional codes as you need for your customers. Deduction of a fixed amount or a percentage only. Start and end data for availability. Control over usage times.
Coins: We make no assumption regarding the currency you will use to charge customers. Just add the person you will be using and that's it.
Taxes: Managing taxes that customers will pay upon checkout. Taxes can target countries but also regions in countries.

Features Customer area (SAAS):

Price plans: Customers can view a list of pricing plans and choose the one that makes the most sense to them.
Payment gateways: Clients will be able to checkout by choosing their preferred payment gateway from those provided by the system administrators.
Order History: All requests from customers who place orders will be displayed on the order history page where they can download their invoices at any time.
Promotional codes: When customers go to the checkout page, they can enter a promotional code to get a discount.
Coins: Clients will be able to pay using the currency specified by the system.
Taxes: When a customer heads out, depending on the customer's location and specific system taxes, the correct tax will be applied to the total order amount.

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Acelle Mail

It is a self-hosted email marketing software, established in 2016, that allows you to send large-scale marketing emails via your server or through other email service providers (SMTP).

In the year 2020 the system was updated with the addition of (SAAS) features from During it, you can start a business and make an income.

Despite the powerful functions, ease of installation and neat web user interface, it is still open source. You are free to modify it however you want!

Features Acelle Mail

Mailing list management: Single / dual subscription, list segmentation, batch import / export, subscription form builder, blacklist, etc.
Email Verification: Ensure that your email list is clean and duly authenticated. Helps reduce bounce and protect your posted reputation.
Email Builder: Acelle Mail comes with an advanced email template builder plus dozens of pre-made email templates / layouts for you to start with.
Automation: Automation features allow you to automatically or conditionally send email campaigns to your list or individuals in response to several types of events: list subscription, open / click, recurring events, etc.
Live upgrade support: Acelle Mail comes with an Upgrade Manager dashboard that allows you to easily perform a direct upgrade to any future release.
Open / click trace: Openings / clicks / bounces / complaints are recorded automatically. As a result, you can track the delivery status of each email sent.

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Etouch

Etouch is a great idea of having all marketing tools in one place, versatile, powerful, and most of all, scalable. In short a smart corporate web app, it provides a unique solution to manage all your Linkedin contacts, using the search option, you can search for your contact by company and then you can regroup all the searched contacts within the same company, then you can build Your marketing strategy based on either the company name or the title or both. This position is very practical for those seeking to target specific business sectors such as HR managers, CEO, suppliers, decision makers etc.

Etouch provides a unique solution to manage all your Linkedin contacts, using the search option, you can search for your contact by company and then you can regroup all the contacts searched within the same company, then you can build your marketing strategy based on either Company name or job title or both. This position is very practical for those seeking to target specific business sectors such as HR managers, CEO, suppliers, decision makers etc.

You can also use drag-and-drop campaign scheduling to send targeted emails on holidays or any social events. Tracking your campaign is also made easy, thanks to both native email behavior tracking and URL shortening API integration, you can generate color barcodes and QR codes to implement directly into your campaign, each of which is trackable for a better understanding of the success of your marketing strategies.

Etouch is by far the only bundled email apps that make it easy for users to create a beautiful newsletter or marketing campaign, thanks to the dedicated CKEditor, everything is at hand. You can add pre-made templates with one click, and you can even add your own templates or HTML section by clicking and dropping.

Features Etouch

Languages (French / English and any other language can easily be supported)
Unlimited number of subscribers.
Unlimited groups (deep hash list).
Unlimited campaigns.
Relay unlimited smart SMTP servers: SMTP, PHP Mailer, Gmail (automatic server detection and bounce limits).
SendinBlue SMTP API support.
Support for SMTP MailJet relay
Amazon SES Relay Support
Title checker and searcher.
The spammer blocking system.
Customizable shapes.
Responsive form.
Merging groups.
File management system.
Control cache limit for faster processing.
Send emails in batches.
Controls subscribers' import limits for faster processing.
Campaign web copy.

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Sendex

Email Marketing software is the easiest way to send email marketing newsletters! Create your own brands, add campaigns and monitor progress.

It has powerful features for creating dynamic menus using various slides.

Stop wasting your monthly subscription fee and make your newsletter marketing more professional.

Features Sendex

Create campaigns
Add subscribers
Create dynamic and imported menus
Create conditional clips
Add custom fields
Add custom templates
Add multiple brands
Managing roles and permissions for users
Dark and light model
Free updates

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Which email marketing software is better ?

We have reviewed the top 4 self-hosted email marketing software.

I personally use MailWizz, and we will review a simple comparison in terms of price, evaluation and number of times of purchase for each program as in the following table:

Name	Sales	Item Rating	Regular License	Action
MailWizz	11792	4.86 average based on 666 ratings	69$	Buy now
Acelle Mail	3553	4.78 average based on 366 ratings	64$	Buy now
Etouch	46	5.00 average based on 3 ratings	29$	Buy now
Sendex	36	-	29$	Buy now